Brief
The project presents a company dedicated to the production and sale of artisan sweets inspired by the aesthetics of Japanese pastry, characterized by their delicate and tender appearance.
The corporate identity created starts from the data that analyze the target, the market and the place as much as the values, qualities and objectives to be achieved and communicated; from here, together with a research on the Japanese tradition, images, colors and a tone of voice are chosen to build the identity of the pastry shop.
lil sweet ha bisogno di:
- Naming
- Slogan
- Primary and secondary colors
- Poster design
- Any extras